If you’re done choosing between strong results and staying true to who you are, this book is for you. Join the waitlist for Level Up Your Sales to learn how to sell with heart, lead conversations with confidence, and build a pipeline that feels connected—not exhausting.
Be the first to know when pre-orders open, get launch-only bonuses, and access live virtual Q&A sessions with Leila.

“This book is your permission slip to sell like a human being and win bigger because of it.”
This isn’t another script book. It’s a practical system for women who want to build trust, lead powerful conversations, and turn aligned prospects into long-term partners.
If you know your offer is valuable but you freeze when it’s time to lead the conversation, this book will help. You’ll learn what to say, how to say it, and how to close with integrity—without sounding scripted.
Get higher-quality leads who respect your process—because trust is built upfront—and close at a higher price point with confidence.
Create messaging that naturally filters in aligned prospects and repels misfits—so every call feels like a warm introduction, not a cold pitch.
You’ll learn how to lead sales conversations with confidence. They’ll feel natural, clear, and respectful—without pressure or awkwardness.
The 5S Method is the backbone of this book—a repeatable flow you can use for every launch, quarter, or new offer. Each chapter walks you through one S with real examples, prompts, and conversation snapshots.
Shift is where you stop trying to “convince” people and start leading with service—curiosity, confidence, and integrity. When you shift your mindset, you show up calmer, ask better questions, and your conversations feel natural instead of salesy.
Strategize is where you stop winging it and choose a clear plan for the conversation—based on what the client actually needs and how they make decisions. You tailor your questions, your messaging, and your next step so it feels personal, confident, and easy to say yes to.
Sell is where you connect the dots between what they told you and how your solution helps—so they feel understood and see the value clearly. You communicate benefits in a way that’s human and specific, making the “yes” feel natural instead of pressured.
Seal is where you confidently guide the decision and make the next step simple—without chasing or getting awkward about the close. You confirm alignment, address any last concerns with care, and invite the yes in a way that feels respectful and win-win.
Serve is where you follow through with excellence after the yes—because the relationship doesn’t end at the close, it deepens. You support them so well that trust grows, results happen, and referrals become the natural next step.
WHO THIS BOOK IS FOR:
If sales has ever made you feel awkward, “too pushy,” or like you’re winging it and hoping for the best, this book is for you. Level Up Your Sales is written for people who want a relationship-first, repeatable sales process—so you can build trust faster, handle objections with confidence, and close in a way that feels natural (not scripted or aggressive).
This book is for you if:
You want every touchpoint—DM, email, call—to leave people better than you found them, whether they buy or not.
You’re willing to do the work, but you refuse to contort your values or body to fit a bro-sales mold.
You’re here for frameworks, examples, and templates you can actually implement with your team today.
This book is for you if you want to…
Stop feeling salesy/pushy and sell from a place of service + integrity
Quit winging sales calls and follow a clear system (so confidence comes from preparation, not personality)
Get better at handling the “I need to think about it” loop and other common objections
Build warm, trust-based relationships that lead to consistent closes (not pressure tactics)
The stories and frameworks in this book come from real women who chose a more honest way to sell and still crushed their numbers.
"Leila has hit a home run with this book. She identifies the critical steps of the sales process based on her years of operating at the highest level in the Pharma industry. Her breadth encompasses multiple organizations, disease states, products, and decision-makers. This breadth has allowed her to fine-tune the key elements of relationship selling and develop a winning strategy in the process."
– David Valenzuela, National Business Director, Rare Disease Oncology
"This book captures everything that makes Leila exceptional—her authenticity, her strategic mind, and her ability to elevate everyone around her. She helped our team become #1 in Lung Cancer because she leads through connection, development, and real partnership. Her secret sauce is simple: she genuinely cares about the impact she makes."
– Kelly Stahr, Radioligand Therapy Specialist
Selling from the Heart transforms our mindset, from selling to serving, a behavioral change, placing you as a trusted partners and problem solver to your customers. Healthcare sales are not just about numbers; it is about patients and those (including you) committed to serving them. Leila sets out a critical path to selling from the heart in 'Level Up your Sales', following her careering in successfully serving the healthcare community.
– Jonathan Meek, Managing Director, Precision Healthcare Strategies LLC
“In Level Up Your Sales, Leila Colgan shows that real sales mastery isn’t about closing deals—it’s about caring more, connecting deeper, and serving clients for life. Her 5S method transforms mindset, strategy, and execution into a framework anyone can follow.”
– Matt Posard, Founder, Explore DNA; Executive Advisor, Board Director
"Leila Colgan brings prescient insights to influencing every person who presents in your circle. This book will serve as a blueprint to your designed success. Best of all, I've never known a sales leader more highly committed to the well-being of others as discovered through their individual needs, uncovered by incisive questions."
– Jim Wynne, Learning and Capability Development
"All sales are built on key principles: connection, integrity, trust, and knowledge, combined with a touch of failure, plenty of resilience, and unwavering drive. Few sales professionals have mastered these principles as Leila has in her career. Her mastery of these skills and the breadth of experiences curated here is a gift that all sales professionals can learn from."
– Theo McCormick, Sr. Manager, Market Insight
"Leila brings the same professionalism, strategic insight, and genuine heart to this book that she brings to her work every day. She shows readers how to create real value and build partnerships that last in an industry where value is so often fading. She is also an amazing human!"
– Tracy Salvatore, Associate Director, Gene Therapy Account Manager
"Leila Colgan has written a refreshing and insightful sales playbook that blends her strategic expertise with her signature heart-centered leadership. She demonstrates how integrity, emotional intelligence, and authentic connection drive exceptional sales results—principles she has lived and led by throughout her career. This book is a powerful guide for anyone who wants to elevate their sales performance while staying true to their values."
– Kurt Motamedi, PhD, MBA, MSEE, Professor of Strategy and Leadership, Pepperdine University Graziadio School of Business
"Leila Colgan's Level Up Your Sales is a game-changer for anyone looking to transform their sales process through the power of authentic relationships. Her insights on leadership and fostering trust redefine what it means to succeed in sales."
– Rick Episcopo, CEO
"Leila has always had a remarkable ability to support, mentor, and guide sales teams to higher levels of performance, and this book captures that perfectly. Her insight into market trends and client needs is unmatched, and she translates those strengths into a playbook anyone can use. It’s an invaluable resource for sales professionals at every level."
– Cindy Middleton, MBA, US Field Team Manager

I’m Leila Colgan—sales strategist, mentor, and former quota-carrying rep who learned the hard way that you can hit your number and still feel completely out of integrity.
Over the last decade, I’ve trained founders, sales teams, and service providers to sell in a way that feels like them—no persona, no pressure, no pretending. Together, we’ve generated millions in revenue while deepening relationships, not draining them.
This book is my way of sitting next to you—whiteboard out, sleeves rolled up—showing you exactly how to build a sales engine that respects your humanity and your ambition.
Everything I teach comes from real-life wins, hard lessons, and a commitment to sell with integrity. If you’re wondering what qualifies me to guide you, here it is:
20+ years in relationship-driven selling
Served clients across B2B, professional services, and high-trust consultative sales
$65M+ revenue influenced through trust-first sales strategy
Layout note: Use GoHighLevel’s FAQ/accordion element. Default all questions to closed. Allow only one open at a time on mobile to keep the page light.
The official release date is January 31st. If you’re on the waitlist, you’ll be the first to get the launch link, bonus details, and any release-week updates.
This book is for anyone who wants to sell with confidence—without pressure or feeling “salesy.” While my community includes a lot of women (and I proudly support them), the strategies inside are relationship-first and work for anyone who wants to build trust, lead strong conversations, and close with integrity.
Yes. The plan is to release print, digital, and audio. Waitlist readers will get to weigh in on what formats they want first—and you may get access to chapters in audio before anyone else.
You’ll get a short welcome series from me with a preview of the 5S Method™, a few practical tools you can use right away, and occasional behind-the-scenes updates as we move toward launch. When pre-orders open, you’ll be the first to know.
Please do. Once you’re on the waitlist, I’ll send you an easy-to-share link and a few blurbs you can pass along to your team, mastermind, or audience if you’d like to invite them in.
© 2026 Level Up Your Sales · Leila Colgan. All rights reserved.
Built with care for relationship-first sellers.